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Choosing your Florist


Choosing your florist

 Well, for me this one was difficult because for so many years we design and create beautiful décor for our weddings and for the past years we are working with amazing and talented florist’s to design the weddings of our clients. And if you are like me; I’m a bride and a wedding planner that is very hands on in this area, so choosing someone that can create the specific style that I want and that I can trust it was difficult because I have so many amazing collages that work with me in my daily basics, so choosing just one was a challenge. So for me it’s super important to have someone that I can be involve, that I can ask hundreds of times the same questions,  that I can make changes and give my personal ideas and even help in the design process without felling bad that this person will feel bad about it. Thanks Good I have the perfect Girl for me on this! And I know that together we will create the wedding of my dreams.



Flowers are my weakness, everyone that knows me know that I’m not a simple girl when we talk about wedding decor and flowers, even that sometimes we have to create small and simple designs for our clients. My personal taste is that you will never have enough flowers on a wedding.  So when I was looking for a florist to work with me in this area at first I talk with JR  I told him that I wanted to make my own flower arrangements {What!!! First mistake that a bride can do on her wedding day, even if you have the experience to do it} So, this was his first reaction: {Zahíra, I want you to be the bride on your wedding day, not the florist & not the wedding planner. I just want you to be present on our wedding and that you enjoy the day as one of your clients} . So, that was the beginning of my journey to decide who will be creating one of the most important peace of my wedding. Like I say before it was a not easy task because we have so many talented colleges that we work in our daily basics.


So first I think about my personality, Like any wedding planner for so many years in business I have something of a “Control freak” in my personality, I like to control and plan the outcomes in each of my events and my wedding is not the exception. So I need it someone that knows me and someone that have the patience and the love to work with me. Someone that understand my vision and give me the opportunity to be involve in the process. Then I think about the style that I wanted to create, I need it someone that can create the lavish wedding arrangements that I was looking for my wedding and after much thinking I decided to go with my dearly friend Patricia of Lorraine Flowers  and this process has been amazing and fun to work with her, she have the patience that needed, she guide me and she give me the freedom to be involve and co-create with her on one of  the most special day’s of my life. So think of what is really important for you. Try to meet with the florist and do a research of her style, Look for inspirations to demonstrate what you like and not like, Select the colors and flowers and be open to give the freedom to your florist to make her magic and always remember in all case commination is the key, be clear of your expectations and trust they can do an amazing work.


So let me present you the Girl that will create my biggest dream!! Here name is Patricia and she has been in here family business seems she can remember, playing with flowers has been her life for over a decade


So because Playing with flowers is something that we share here is a shooting that we create few weeks ago to share with you some behind the seances of our planning process.



Here are some tips to consider when choosing your florist! 

Do your Homework before meeting a florist

Take some time to figure out what you like, and learn what it’s called, before you start talking to florists. There are two main things you’ll want to know: the names of flowers and floral terms, like types of bouquets (cascade, posy and biedermeier), arrangements and other details.

Let your venue influence your florals

Your wedding locale will greatly influence your floral decisions. If, for example, you’re marrying in a park, botanical garden or vineyard, the flowers can be kept to a minimum (meaning you can make a big impression with fewer flowers). Opt for arrangements that look like they belong: Clusters of wildflowers may look out of place in a formal ballroom the same way a glam grouping of all-white orchids wouldn’t seem right in a rustic setting. Keep in mind your table configuration too (round tables versus long farm tables), which can help influence the shape and style of your centerpieces.



Talk to other couples or to your wedding planner about their florists

One of the best ways to find your florist is by word of mouth — ask for recommendations from newlyweds you know, read reviews and browse wedding magazines. If you’re working with a wedding planner or a wedding pro coordinator, they should have some suggestions of area florists. Set up appointments with a short list of florists, so you can connect in person and view a portfolio of their work. You’ll want to book someone six to eight months out. Florists book up fast, especially if you’re getting married in peak season (May to September), so start vetting them alongside some of your other professionals early in the process and lock one in as soon as you can.

All florist are not the same

This sounds strange, but what it means is there are different types of wedding pros who deal with flowers. Do you want someone who’ll not only make your arrangements but also help design the look of your reception tables and ceremony aisle? A florist designer is probably more your speed. Already have a planner or an eye for design? Then a regular florist will likely do the trick. Figure out which is the best fit — this will help you narrow your search and determine your budget (floral designers generally cost more than florists).

You Need to Show, Not Just Tell

Images are way more telling than words. Bring your inspirations boards, a bridesmaid dress fabric swatch and a photograph of your wedding gown. This will cue your florist in on the look you’re after from the start. Keep in mind: Your florist will totally appreciate snapshots that reflect your style, but don’t expect exact replicas of what lives on your inspiration board. Floral designers are just that — artists with a vision and a desire to create something one of a kind for your wedding. Communicate what you like about the centerpiece or archway, but be open to modifications and substitutions, especially when it comes to actual flowers. Maybe you’re attracted to an arrangement because you like the loose, deconstructed vibe, or maybe you just like the colors.


Flowers Are a Big Chunk of Your Budget

Figure that 10 percent of the total wedding cost will go to flowers and décor — from the bouquets and boutonnieres to the ceremony, cocktail hour and reception details. At the start of your first meeting, put your budget on the table. Ask, “What great things can you do with $__________?” (Don’t spend time talking about $5,000 worth of flowers and then let your florist know your bottom line is $2,000.) If you love flowers and want a grand installation, or are dead-set on peonies in November, plan to spend more on flowers and less elsewhere. And don’t forget to account for extras, like setup and breakdown charges, taxes and tips.

Some Flowers Will Be Out of Season

Talk to your florist about what’s blooming when you’re set to wed and try to make those stems the mainstay of your arrangements. There are also lovely flowers available year-round. If you’re getting married during the hot summer months, or just outside where elements like wind and chill can come into play, you’ll need your flowers to be able to last.

Some Flowers Have Look-Alikes

If your favorite blooms won’t be in season (or you’ve just seen the price tag for your beloved lily of the valley), find substitutes that achieve the same style. Garden roses, which are available almost year-round, can often stand in for peonies, while hydrangeas can pose as sweet peas. And don’t forget the greens!

Certain Flowers Evoke Specific Styles

Yes, even your flowers can reflect your wedding style. Tighter bunches of traditional bridal blooms such as peonies and roses fit a classic vibe, while lush arrangements of soft, big blooms will take on a romantic note. Sleek architectural varieties in minimalist arrangements are more modern, and loose clusters of vibrant flowers mixed with greenery exude a rustic feel. Work with your florist to pick the style that matches the overall look of your day. Or break away from traditional centerpieces and experiment with floral alternatives, like feathers, fruits or even wheatgrass.


Zahira-Style-me-Prety-0025Flowers Aren’t Just Bouquets and Centerpieces

Sure, that’s what you think of when you think wedding flowers, but there are other arrangements to consider too. All eyes will be on the altar when you say, “I do,” so use flowers frame the two of you. These amazing arrangements will be included in lots of the important photos, like your walk up and down the aisle and your first kiss. Don’t forget other arrangements, like boutonnieres, your escort card display and cocktail table clusters.

Your Florist Will Give You a Proposal

Have a second interview or follow-up discussion with your finalists to hash out details like exact flowers, cost of materials, and setup and breakdown costs. Have each florist put together a detailed proposal for your wedding, based on what you’ve told him about your vision and budget. If you’ve spoken about many different ideas, ask him to prepare a “high” best-case scenario and “low” bare-minimum proposal. You can always mix and create a mid-range package — perhaps you spend more on the centerpieces and pare down the bridesmaid bouquets. At this phase, you’re choosing from two or three florists, or you’ve figured out the one you want and are trying to zero in on how much it will cost. It’s super-important to be honest and up-front here with your budget. You won’t want to waste your time or theirs.

There Are Some Logistics Involved

Coordinate the delivery time of your bouquets, corsages and boutonnieres with your photographer’s arrival — you’ll want them to be worn and held in photos. When they arrive, remove any damaged blooms and place in vases to maintain freshness. And don’t leave them in the sun — direct sunlight will speed up the wilting process.

Keep Your Guests In Mind

Don’t let your flowers get in the way of a good time. Visualize your entire tablescape and choose centerpieces that are low or high enough to encourage conversation. You don’t want your tables to seem empty, but you also want your guests to have room to cut into their steak.


I hope this tips and my own experience inspire you to find the perfect florist for you. Always remember communication, gratitude and chemistry is supper important, always be kind with all your vendors!!

Happy Planning my wedding lovers!!

Until the next one!




Thanks to all our amazing and talented collaborators in this styling shoot!!

{Credits: Pictures: Jose Ruiz Photography  , Flowers: Lorraine Flowers , Fashion Stylist: Mr. Padró , Zahíra’s Dress: Lisa Thon , Location: La Concha Resort , Styling and Planning: Eventus by Zahira, Jewelry: Elaine Moreira }


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